What would Seth do?

Seth Godin is an Internet legend, the master of short, focussed and very entertaining paragraphs, an author of an incredible 17 books, and a revolutionary into the transformative force of technology. It’s probably not fashionable anymore, but Seth is an inspiration. A free thinker, a visionary, an amazing communicator. Seth is the man unafraid of…

If you use a donotreply address for your emails, you deserve to fail

There’s a convention that corporate transactional and promotional emails are sent from donotreply@bigcorporation.com or no-reply@bigfacelesscorporation.com. This is normally followed with a nice message that goes something like: Please do not reply to this email. Any emails to this address will not be responded to. How rude and passive aggressive. What they are actually saying is: Don’t even…